Treatment of Information
Policy on the treatment of information and protection of personal data
IMPULSO COMMUNICATION S.A.S.
Policy on the treatment of information and internal manual to ensure compliance with the statutory law on the protection of personal data
General considerations
IMPULSO COMMUNICATION S.A.S. is a company whose corporate purpose is the development of any lawful activity, including but not limited to, the purchase and sale of shares in companies; the purchase, sale, and negotiation of all types of movable and immovable property; and consulting, technical advice, administration, outsourcing, marketing, import, and export of all types of products and goods, including but not limited to advertising guidelines, advertising transmissions, equipment, and frequencies related to telecommunications.
Article 15 of the Constitution of the Republic of Colombia enshrines the right of any person to know, update, and rectify the personal data that exists about them in databases or files of public or private entities. Likewise, it orders those who have personal data of third parties to respect the rights and guarantees provided in the Constitution when collecting, processing, and circulating such information.
Statutory Law 1581 of October 17, 2012 establishes the minimum conditions for the legitimate processing of personal data of clients, employees, and any other natural person. Both literal k) of article 17 and f) of article 18 of this law obligate those responsible and in charge of the processing of personal data to "adopt an internal manual of policies and procedures to ensure the proper compliance with this law and, in particular, for the attention of inquiries and complaints."
Article 25 of the same law orders that the data treatment policies are mandatory and that ignorance of them will result in sanctions. Such policies cannot guarantee a level of treatment lower than that established in Law 1581 of 2012. Chapter III of Decree 1377 of June 27, 2013 regulates some aspects related to the content and requirements of the Information Treatment Policies and Privacy Notices.
IMPULSO COMMUNICATION S.A.S. is committed to respecting the rights of its clients, employees, and third parties in general. Therefore, it adopts the following policy on the treatment of personal data, which is mandatory for all activities involving the processing of personal data.
Obligatoriedad
These policies are of mandatory and strict compliance by all employees of IMPULSO COMMUNICATION S.A.S, contractors, and third parties acting on behalf of IMPULSO COMMUNICATION S.A.S. All employees of IMPULSO COMMUNICATION S.A.S must observe and respect these policies in the performance of their duties. In cases where there is no employment relationship, a contractual clause must be included so that those acting on behalf of IMPULSO COMMUNICATION S.A.S are obliged to comply with these policies. Non-compliance with them will result in labor sanctions or contractual liability as the case may be. This is without prejudice to the duty to respond financially for the damages and losses caused to the data subjects or to IMPULSO COMMUNICATION S.A.S due to non-compliance with these policies or the improper handling of personal data. For all purposes, this document will serve as the internal manual of policies and procedures, as well as the information treatment policies referred to in articles 17 (literal k), 18 (literal f), and 25 (paragraph 25).
Definiciones
Personal Data Types
These data are classified as sensitive, public, private, and semiprivate.
Principles for the Processing of Personal Data
The processing of personal data must be carried out respecting the general and special rules on the matter and for activities permitted by law. In the development, interpretation, and application of this policy, the following principles will be applied harmoniously and integrally:
Principles related to the collection of personal data.
Request for the Holder or When IMPULSO COMMUNICATION S.A.S. Determines, They Shall Be Updated, Rectified, or Deleted When Appropriate.
Principles Related to the Protection, Access, and Circulation of Personal Data
Security Principle: Each person linked to IMPULSO COMMUNICATION S.A.S must comply with the technical, human, and administrative measures established by the entity to ensure the security of personal data, preventing its alteration, loss, consultation, unauthorized or fraudulent use or access.
Transparency Principle: In the processing, the right of the holder to obtain at any time and without restrictions information about the existence of data concerning them must be guaranteed.
Restricted Access Principle: Access to personal data shall only be permitted to the following persons:
Personal data, except for public information, may not be available on the internet or other means of mass dissemination or communication, unless access is technically controllable to provide restricted knowledge only to the holders or third parties authorized according to the law and this policy.
Restricted Circulation Principle: Personal data may only be sent or provided to the following persons:
In the latter case, in accordance with the Constitutional Court, the following procedure shall be followed: First, the public or administrative entity must justify its request by indicating the link between the need to obtain the data and the fulfillment of its constitutional or legal functions. Second, upon delivery of the information, the public or administrative entity will be informed that it must comply with the duties and obligations imposed by Law 1581 of 2012 and its regulatory norms as the data processing responsible party. The administrative entity receiving the personal data must comply with the obligations of.
Protection and the Guarantees Derived from the Mentioned Law
In particular, the observance of the principles of purpose, legitimate use, restricted circulation, confidentiality, and security.
• Principle of confidentiality: all persons involved in the processing of personal data that are not public in nature are obliged to guarantee the confidentiality of the information, even after their relationship with any of the tasks involved in the processing has ended, being able to only supply or communicate personal data when it corresponds to the development of the activities authorized by the law.
Purpose of the processing to which the personal data of clients will be subjected.
IMPULSO COMMUNICATION S.A.S will collect, use, and process personal data in a fair and lawful manner to fulfill the activities inherent to its corporate purpose, especially to provide services such as the following:
✓ Implementation of communication campaigns.✓ Economic exploitation of activities or businesses related to radio advertising and media.✓ Advertising, marketing, economic studies, and public opinion, marketing, planning, presentation, and exhibition, directly or through other companies or in partnership or by intermediation, as companies dedicated to the dissemination or commercialization of goods and services.✓ Dissemination or commercialization of goods and services that involve all kinds of advertising through any means of communication such as radio, press, television, and the internet.✓ Communication campaigns, dissemination, and promotion of products or services developed as part of internal strategies of IMPULSO COMMUNICATION S.A.S.✓ Market research and statistical analysis.✓ Conducting satisfaction surveys and offering or recognizing benefits.✓ Preservation of historical records of IMPULSO COMMUNICATION S.A.S.✓ Contact with suppliers of goods or services.✓ Purchase and sale of shares in companies.✓ Purchase, sale, and negotiation of all types of movable and immovable property.✓ Consulting, technical advice, administration, outsourcing, marketing, import, and export of all types of products and goods, including, but not limited to, advertising guidelines, advertising transmissions, equipment, and frequencies related to telecommunications.✓ Communication campaigns, dissemination, and promotion of products, and activities or services developed as part of internal strategies of IMPULSO COMMUNICATION S.A.S.✓ Market research and statistical analysis.✓ Conducting satisfaction surveys and offering or recognizing benefits.✓ Preservation of historical records of IMPULSO COMMUNICATION S.A.S.✓ Contact with suppliers of goods or services.
IMPULSO COMMUNICATION S.A.S.
also may process personal data for the following purposes:
✓ Carry out the relevant management for the development of the pre-contractual, contractual, and post-contractual stage of the data subjects with IMPULSO COMMUNICATION S.A.S. any of the contracts in which it is part, as well as comply with Colombian or foreign law and the orders of judicial or administrative authorities.
✓ Disclose, transfer, and/or transmit personal data inside and outside the country to third parties as a result of a contract, law, or lawful link that requires it or to fulfill the contracts in which it is a part, as well as implement cloud computing services or "big data."
✓ Implement CRM (customer relationship management) strategies, which include, among others, (i) a management model for the entire organization, based on customer orientation and relational marketing; (ii) Create databases or computer systems to support the management of customer relationships, sales, and marketing.
✓ Make invitations to events, improve products and services or offer new products, and all activities associated with the commercial relationship or existing link with IMPULSO COMMUNICATION S.A.S, or that which may come to have.
✓ Manage procedures (requests, complaints, claims), conduct satisfaction surveys regarding the goods and services of IMPULSO COMMUNICATION S.A.S or related companies, such as those that are part of the Todelar Circuit holding in Colombia and the commercial allies of IMPULSO COMMUNICATION S.A.S.
✓ Provide contact information and relevant documents to the sales force and/or distribution network, telemarketing, and any third party with which IMPULSO COMMUNICATION S.A.S has a contractual link of any kind.
Purpose and treatment to which the personal data of employees, contractors, or suppliers of IMPULSO COMMUNICATION S.A.S. will be subjected. The data that is collected or stored about employees, contractors, or suppliers of IMPULSO COMMUNICATION S.A.S through the completion of forms, by phone, or with the delivery of documents (resumes, attachments) will be processed for everything related to labor issues of a legal or contractual nature as applicable.
By virtue of the above, IMPULSO COMMUNICATION S.A.S will use personal data for the following purposes regarding employees: (1) Comply with laws such as, among others, labor law, social security, pensions, professional risks, family compensation funds (Comprehensive Social Security System) and taxes; (2) Comply with the instructions of the competent judicial and administrative authorities; (3) Implement the labor and organizational policies and strategies of the parent company.
Regarding contractors and suppliers, the information will be used to advance the relevant pre-contractual, contractual, and post-contractual processes and maintain communication with them for contractual and legal purposes.
Purpose and treatment to which the personal data of visitors to the facilities of IMPULSO COMMUNICATION S.A.S will be subjected. Regarding the data (i) collected directly at security points, (ii).
Taken from the documents provided by individuals to the security personnel and (iii) obtained from the video recordings made inside or outside the facilities of IMPULSO
COMMUNICATION S.A.S, these will be used for the security purposes of individuals, property, and facilities of IMPULSO COMMUNICATION S.A.S and may be used as evidence in any type of process.
Purpose and treatment to which the personal data of the partners or shareholders of IMPULSO COMMUNICATION S.A.S will be subjected. The treatment of the data of the shareholders will aim to fulfill the relevant legal duties such as, among others, keeping the commercial books and papers. Likewise, the information will be used to carry out all activities related to the economic and administrative political rights of the partners or shareholders. Additionally, their data will be used to maintain communication with them.
Rights of the data subjects. The individuals obligated to comply with these policies must respect and guarantee the following rights of the data subjects:
Duties of IMPULSO COMMUNICATION S.A.S when acting as the data controller.
All those obligated to comply with this policy must keep in mind that IMPULSO COMMUNICATION S.A.S is obliged to fulfill duties imposed by Colombian law. Therefore, they must act in such a way that they comply with the following obligations:
Duties of IMPULSO COMMUNICATION S.A.S regarding the data holder.Request and keep, under the conditions provided in this policy, a copy of the respective authorization granted by the holder.Inform the holder clearly and sufficiently about the purpose of the collection and the rights that assist them by virtue of the authorization granted.Guarantee the holder, at all times, the full and effective exercise of the right of habeas data, that is, to know, update, or rectify their personal data.Inform at the request of the holder about the use given to their personal data.Process the inquiries and complaints made in the terms indicated in this policy.
Duties of IMPULSO COMMUNICATION S.A.S regarding the quality, security, and confidentiality of personal data
Duties of IMPULSO COMMUNICATION S.A.S when processing through a data processor
When it comes to the collection and processing of data of children and adolescents, the following requirements must be met:
The persons obligated to comply with this policy must identify the sensitive data and that of children and adolescents (NNA) that they may collect or store with a view to:
International transfer of personal data
When data is sent or transferred to another country, it will be necessary to have the authorization of the holder of the information that is subject to transfer. Unless the law states otherwise, such authorization is a prerequisite for carrying out the international circulation of data. In this sense, before sending personal data to data controllers located in another country, those obligated to comply with this policy must verify that they have the prior, explicit, and unequivocal authorization of the holder that allows transmitting their personal data.
International and national transmissions of data to Processors
When IMPULSO COMMUNICATION S.A.S wishes to send or transmit data to one or more processors located outside the territory of the Republic of Colombia, it must, through contractual clauses or a personal data transmission contract, agree on the following, among others: (i) the scope of the processing.
ii) the activities that the Manager will carry out on behalf of IMPULSO COMMUNICATION S.A.S
(iii) the obligations that the Manager must fulfill regarding the Data Holder and IMPULSO COMMUNICATION S.A.S.
(iv) The obligation of the Manager to comply with the obligations of the responsible party observing this policy.
(v) The duty of the Manager to process the data according to the authorized purpose for it and observing the principles established in Colombian law and this policy.
(vi) The obligation of the Manager to adequately protect personal data and databases, as well as to maintain confidentiality regarding the processing of the transmitted data.
Procedures for Data Holders to Exercise Their Rights
Below are the procedures for data holders to exercise their rights to know, update, rectify, and delete information or revoke authorization. The rights of the Holders may be exercised by the following legitimized persons in accordance with Article 20 of Decree 1377 of 2013:
All inquiries and complaints will be channeled through the means enabled by IMPULSO COMMUNICATION S.A.S, via the email impulsocommunication@gmail, which will adopt mechanisms to prove the filing and processing of the same.
These are the guidelines for addressing inquiries and complaints:
Inquiries
All inquiries made by the persons legitimized to know the personal data held by IMPULSO COMMUNICATION S.A.S will be channeled through the channels that IMPULSO COMMUNICATION S.A.S has for this purpose. In any case, it is necessary to leave proof of the following:
Once the identity of the holder is verified, the requested personal data will be provided. The response to the inquiry must be communicated to the requester in a.
Maximum term of ten (10) business days counted from the date of receipt of the same. When it is not possible to address the inquiry within this term, the interested party will be informed, stating the reasons for the delay and indicating the date on which their inquiry will be addressed, which in no case may exceed five (5) business days following the expiration of the first term.
Claims
Claims aim to correct, update, or delete data or to raise a complaint for the alleged non-compliance with any of the duties contained in Law 1581 of 2012 and in this policy. The claim must be submitted through a request addressed to IMPULSO COMMUNICATION S.A.S that contains the following information:
• Name and identification of the data subject or the legitimized person. • Precise and complete description of the facts that give rise to the claim. • Physical or electronic address to send the response and inform about the status of the process. • Documents and other relevant evidence that you wish to assert. • If the claim is incomplete, the interested party will be required within five (5) business days following the receipt of the claim to remedy the deficiencies. Two (2) months after the date of the requirement, without the applicant presenting the required information, it will be understood that they have withdrawn the claim. If the claim is complete, a legend stating "claim in process" and the reason for it will be included in the database or information system, within a term not exceeding two (2) business days. This must be maintained until the claim is decided. The maximum term to address the claim will be fifteen (15) business days counted from the day following the date of its receipt. When it is not possible to address the claim within this term, the interested party will be informed of the reasons for the delay and the date on which their claim will be addressed, which in no case may exceed eight (8) business days following the expiration of the first term.
Person or area responsible for the protection of personal data
The Management of IMPULSO COMMUNICATION S.A.S is the department or person in charge of the data protection function, which can be contacted via email at impulsocommunication@gmail.com.
Video surveillance
• IMPULSO COMMUNICATION S.A.S uses various means of video surveillance installed in different internal and external sites of our facilities or offices. • IMPULSO COMMUNICATION S.A.S informs about the existence of these mechanisms by disseminating visible announcements of video surveillance.
The information collected will be used for the safety of individuals, property, and facilities. This information may be used as evidence in any type of process before any type of authority and organization.
Other documents that are part of this policy
This policy will be preferentially applicable in case of any inconsistency regarding the treatment of personal data between the previous documents and this one.
Demonstrated responsibility regarding the treatment of personal data.
IMPULSO COMMUNICATION S.A.S will adopt the necessary measures to, if necessary, demonstrate before the Superintendence of Industry and Commerce (SIC) that it has implemented appropriate and effective measures to comply with its legal obligations regarding the treatment of personal data. Such measures will be consistent with the instructions that impact the SIC and the mandates of articles 26 and 27 of decree 1377 of 2013.
Effective date of this policy and duration of the database.
This policy was approved after the issuance of law 1581 of 2012 and modified to incorporate some aspects established by decrees 1377 of 2013, 886 of 2014, and 1074 of 2015, which is why it will come into effect from the twentieth (20) of October 2016. The purposes of the treatment of data were modified on the twenty-fifth (25) of August 2017. The duration of the database will be the reasonable and necessary time to fulfill the purposes of the treatment, taking into account the provisions of article 11 of decree 1377 of 2013.
Data of the person responsible for the treatment:
Name or corporate name: IMPULSO COMMUNICATION S.A.S
NIT: 901.998.689-5
Address: Calle 152 A # 13-21
Email: impulsocommunication@gmail.com.